Tsega Beles stands out as the pioneering manufacturing company in Ethiopia, solely dedicated to producing cactus marmalade. This innovative enterprise utilizes "beles," the local name for prickly pear cactus (Opuntia ficus-indica), a fruit abundant in the Tigray region and traditionally consumed raw. By transforming this resilient and nutritious fruit into marmalade, Tsega Beles not only creates a unique product but also contributes to food security and economic development in an area where the cactus is a vital resource, especially during drought periods. Their efforts have even led to the export of organic marmalade to European markets, demonstrating the potential of locally sourced produce to gain international recognition.
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